My experience

• Social media and email copywriting (ClickUp, Late Checkout)
• TikTok Shop scripts: $124K in sales
• Now: creative strategy on Meta for a Korean skincare brand ($470K/month ad spend)

Here are five face tape ads I wrote for Natsu on TikTok Shop.

Why my best seller worked

The what

• Big problem: wrinkles, without getting Botox.
• Big promise: smoother skin the natural way, while you sleep.
• Problem mechanism: wrinkles come from repeated muscle movement. That's why Botox works (it paralyzes the muscle) and also why it's risky.
• Solution mechanism: kinesiology tape retrains the muscle overnight. She already knows kinesiology tape works.
• Proof: a year of using it, a real case of Botox poisoning, "people have taped their faces for centuries", and her results on screen.

The why

Good writing makes you understood. Good copy makes them feel understood.

We took our avatar research and aimed it at one specific person: the woman who wants what Botox does but is scared to get it.

The script holds up a mirror to that fear, then points her to a fix she already half-believes in.

The hook is solution-aware. She's heard of face taping, so it opens a curiosity loop ("after doing it for almost a year, I understand why") and keeps it open.

The iteration

Same fear angle, different avatar. "Botox Fool" speaks to the woman who already got Botox and regrets it.

Who I've written for

Fun fact

I learned copywriting before AI.

But I'm a former software engineer, so I'm AI-native and use it every day.

Here's the video review tool I built so my editors and I can land on the best creative. Their cut plays right next to the reference ad, so I can stop on the exact second and tell them what's working and what isn't.